This is a really great example of using Youtube to interact with what some may consider a boring product. I won't spoil how the story, but I would really like to hear feedback on what you think of it, were you impressed or was it boring? The major question is : will it generate sales? One thing is for sure, that it has increased brand awarness as it has gotten more than 2.6 million views since the 25th of August 2010. The second point is that this campaign is lined up withthe Brand.
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