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t: +353 (091) 475309

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At Social Bits we help you to engage with potential new clients online and take you beyond the traditional one way communications. We provide solutions for all your Social Media, Web 2.0, Web 3.0 and Online Marketing needs. We believe that the future of business online is social.

We help businesses big and small to position themselves on the Social Web. We create holistic strategies for your business needs that actually work. Social Bits is a consultancy that aims to empower your business through your Social Web needs. We help put social media to work.

Meet the Team

Mark Cahill
Mark Cahill

Mark Cahill has over 13 years experience with blue-chip corporations such as such as Dell, Airtricity, Trinity Biotech and Johnson & Johnson in a variety of Technical/IT and Project Management roles. In recent years he has also worked with SMEs and entrepreneurs. He completed his masters degree in business administration (MBA) in 2008, and his thesis “To what extent have Online Social Networks changed Business to Consumer Marketing”. His thesis looks at how online social networks and Web 2.0 have changed the marketing landscape and it proposes a model for an integrated offline and online marketing strategy. He holds a Bachelors degree in Computer Engineering and has a passion for technology and how it can benefit business. Mark is one of the founding organisers and speakers at Bizcamp Limerick. He is also an experienced trainer having delivered internal training courses while working at Dell. Mark was recently featured in Business Plus, one of Ireland’s leading directories of entrepreneurs. He is also a member of Engineers Ireland (IEI), IIA (Irish Internet Association) and MBA association of Ireland (MBAAI). Mark is also a guest lecturer in University of Limerick, Ireland, in Entrepreneurship, and Marketing, with a focus on Social Networks and Social Media.

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Social Network Analysis and Measurement

Ina O’Murchu
Ina O'Murchu

Ina O’ Murchu has spent the last seven years in both the Social Web and Semantic Web space. She graduated from DERI, the largest Semantic Web institute in the world, based in Galway on the west coast of Ireland. She also worked at DERI as a Social Media consultant. She did her research in Social Networks, Social Media and Semantic Web technologies. She completed her MSc “Connecting Local Community Groups with Semantic Web Technologies” using the Galway City Community Forum as a use case, whilst there and has several publications on Social Networks and the Semantic Web. She is an early adopter of technologies and is passionate about the Social Web space. She also runs Open Coffee Galway and Twestival Galway.

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Social Web & Emerging Technologies

Knud Möller
Knud Moller

Knud Möller is a Web and Semantic Web researcher at DERI, where he spent several years working on topics such as collaborative technologies, data lifecycles and networked knowledge. He received a PhD from the National University of Ireland, Galway on the topic of “Lifecycle Support for Data on the Semantic Web”, and also holds an MA in linguistics from the University of Cologne, Germany, and a BA from the University of Bergen, Norway. Knud has published and continues to publish his research in a range of papers and has applied it in a range of European projects, such as Nepomuk and FAST.

Möller
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Social Web & Emerging Technologies

Gabriela Avram
gabriela-avram

Currently works as a lecturer at the University of Limerick, in Ireland, teaching several modules at UL. She is a researcher focusing on Social Media and Enterprise 2.0 – related topics. Between 2005 and 2008 she was involved in a project studying collaborative work practices in distributed software development. She currently works in the Interaction Design Centre at UL. She is an early adopter of the Social Web and Social Software tools.

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Social Web & Emerging Technologies

James Corbett
James Corbett

James Corbett graduated from University of Limerick with a degree in Computer Engineering and went on to work for the multinationals Apple, Motorola and Analog Devices. With 14 years experience in the IT industry James co-founded Daynuv in 2009, a start-up backed by Social Entrepreneurs Ireland which develops educational software for children with a focus on special needs and disability. James has also been guest lecturer in Dublin City University.

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Social Entrepreneurship

Ted Vickey
Ted Vickey

Ted Vickey is an entrepreneurial strategist focused on helping small businesses grows through successful uses of technology. He started his first company at age 24 to manage the on site fitness center for the White House Athletic Center in Washington DC and remained there for 11 years under the Bush, Clinton and Bush administrations. Other clients have included The United States Department of Commerce, Fruit of the Loom, The United States Securities and Exchange Commission, Osram Sylvania. In addition to his strategy consulting, he is also a member of the American Council on Exercise, the largest non-profit exercise certification organization in the United States with over 55,000 members. He is an international speaker and author of three Amazon available books. He holds a Bachelors degree in Exercise and Sport Science from Penn State and a Masters degree in International Entrepreneurship Management from the University of Limerick. He is currently doing a PhD at DERI.

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Strategy

Nicola Riordan
Nicola Riordan

Nicola Riordan has spent the last 10 years working with online companies including Skype, TweetDeck, AlertMe and many other start-ups in the mobile, interactive TV and communications sectors. She specialises in helping businesses to develop their online strategy and use new and existing marketing channels effectively to launch, acquire new users, grow virally and monetise. Nicola uses her expertise in online, technology and mobile sectors using small budgets and customer-focused thinking to deliver marketing campaigns with demonstrable performance and success. Nicola holds a Masters in Strategic Marketing, Post Grad in Public Relations and BBS in Business Studies with eCommerce and Marketing.

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Strategy

John Breslin
John Breslin

John Breslin is currently a lecturer in Electronic Engineering at the National University of Ireland, Galway. He is also an associate researcher and leader of the Social Software Unit at the Digital Enterprise Research Institute at NUI Galway, researching semantically-enabled social networks and community portals. He is the founder of the SIOC project, which aims to semantically-interlink online communities. He has received a number of awards for website design, including two Net Visionary awards from the Irish Internet Association for the Irish community website Boards.ie, which he co-founded in 2000. Dr. Breslin is a member of the IEI, IET and IEEE.

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Main Advisor

Tom Murphy
Tom Murphy

Tom Murphy has worked as a producer/cameraperson specializing in current affairs and documentaries filming in many different environments, hostile and otherwise, throughout the world. In 1982 he spent three months behind the Russian lines in Afghanistan with the Mujahidin making a documentary. He has won Emmy awards for his coverage of the Israeli invasion of Lebanon, a Moscow documentary shoot and for his footage of the Iraq War, filmed over more than three months in Baghdad in 2003, some of which was used in the Michael Moore film ‘Fahrenheit 9/11.’ He was at the Brandenburg Gate in Berlin on November 9 1989. All the earliest pictures of Germans breaching the Berlin Wall were Tom’s. His assignments have included the Bosnian War, US operations in Somalia, the 1994 Sarajevo marketplace bombing and, in 2004 through 2008, location filming in the Korengal Valley and Helmand Province, Afghanistan with American military forces. More recently he received a Polk Award for secretly filming in Burma in the aftermath of the Saffron Revolution. His most recent assignment took him on a tour of four African countries documenting the growing influence of both China and America in the region.

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Web Video